World Environment Day
On the 5th of June was celebrated the World Environment Day. And what a better way to highlight this day than to share with you what some well-known cosmetic brands are doing to become more eco-friendly.
Nowadays, brands are aware of the importance of protecting the environment and also of their important role in promoting eco-responsible practices not only through their products but also through their corporative cultures. Here you will find the progress done by three eco-friendly beauty brands: Caudalie, Klorane and Jowaé.
Caudalie is a member of the association “1% for the Planet”, which means that the brand delivers 1% of its worldwide sales to finance reforestation. By contributing to reforestation, the brand helps to rebuild the damaged ecosystems. The brand’s founders, Mathilde and Bertrand Thomas, are behind this strong concern with environmental preservation that characterizes the brand.
Caudalie has been acting in many fronts when it comes to being an eco-friendly beauty brand. For starters, the packaging is chosen carefully: FSC paper or wood for packs, wooden caps and brochures and recycled or biosourced plastic for the tubes.
Regarding its ingredients, Caudalie is known to privilege ingredients from natural origin, for instance, grape extracts, vegetable butters and oils, and fruit extracts. Even though the formulas are not 100% natural, they are as close as possible as to not jeopardize the sensoriality properties and even the efficacy of the products. Also, the Caudalie’s spas are not forgotten and their wastewater is recycled.
Klorane is a brand with a strong concern with the environment in its DNA. The Klorane Botanical Foundation is the best representation of that awareness. This foundation promotes many educational, conservation and plantation projects around the world.
Klorane is also a part of the Pierre Fabre Botanical Expertise initiative. Therefore, the brand contributes to the development of innovative, safe and effective vegetable active ingredients.
Klorane does not save efforts when trying to be a more eco-friendly beauty brand. The brand has already many biodegradable formulas, for instance, rinse-off products and baby cleansers. In addition, is favors active ingredients from natural origin, and many of them are obtained from biological agriculture. Lastly, you will find that many products already have recycled packaging materials.
It is also worth mentioning that the Pierre-Fabre Group, to which Klorane belongs, uses biomass heaters to produce a large portion of all energy needed. In addition, to avoid the use of solvents Pierre Fabre green chemistry experts have developed in 2019 an extraction technology that will help the company avoid the use of solvents. The Pierre-Fabre Group is also committed to reducing its carbon footprint through the eco-production and eco-design of products.
Jowaé privileges ingredients from a natural origin in all formulas. In fact, the brand guarantees an average percentage of 93% natural ingredients in the products. The brand’s star ingredient is the lumiphenols from the plant Sempervivum Tectorum, with strong antioxidant power.
In addition, this skincare brand does not include parabens, mineral oils, silicone and GMOs in its products. Jowaé’s products do not have animal-derived ingredients, with the exception of three products that contain beeswax.
Besides the naturalness of the brand, Jowaé is also distinguished as an eco-responsible beauty brand by its packaging material. It consists of recyclable paper boxes, that do not contain leaflets inside. The instructions and information about the product are printed inside the box of the product.