It is known worldwide that some of the best beauty brands are French and it is just about time we discover why. Behind these five french brands are enchanting stories that we are about to find out, as well as the cult beauty products that you need to have in your cosmetic shelf as soon as possible. A journey through the history of cosmetics in France and also through what is missing on your beauty shelf.


Avène originated in the village of the same name in the south of France, where a source of thermal water with soothing, anti-irritating and softening properties was discovered. This thermal water is known nowadays as Avène Thermal Water and enriches all the products of the brand that are formulated with sensitive and intolerant skin in mind.

Avène Thermal Spring Water became a star product of the brand. Known worldwide for its scientifically proven benefits for sensitive and irritated skin, it is ideal to carry on the purse and hydrate the skin during a busy day in the city and to soothe the skin buffeted by the wind, sun or cold. Nowadays, there is a travel size version that you can carry everywhere!


Bioderma was created in the 70s by the pharmacist Jean-Noël Thorel. The brand’s philosophy is: Biology at the service of Dermatology, combining in all products the knowledge of these two areas to reactivate the skin’s natural resources, which will allow it to regain its normal functions.

Bioderma Sensibio H2O Micellar Water Sensitive Skin is the most renowned product from Bioderma. It is used worldwide by make-up artists to remove-make-up due to its gentle cleansing properties that are adequate for the most sensitive skin. You will find it in travel size to take with you on trips!


Caudalie is a brand with its roots on Château Smith Haut Lafitte vineyards, in Bordeaux. When Mathilde and Bertrand Thomas met Professor Joseph Vercauteren, they understood the antioxidant potential of the grape seeds. In 1995, the first products with grape seed polyphenols were launched and Caudalie was born. 

Caudalie Beauty Elixir was inspired by Queen Isabelle of Hungary’s youth elixir, which made her skin glow. It is very popular among make-up artists and models to refresh the skin and fix make-up. Over the years, the beauty elixir has become a true cult product.

La Roche-Posay

La Roche-Posay is a brand created by the pharmacist Mr. Rene Levayer in 1975 to develop safe, effective and simple skincare products that would be recommended by dermatologists. At the heart of the brand is the unique La Roche-Posay Thermal Water from the spring of La Roche-Posay village in France rich in antioxidants. 

A best seller product, La Roche-Posay Cicaplast Baume B5 Soothing Repairing Balm is a soothing and repairing balm that can be used by the entire family. It soothes and regenerates the skin in case of dermatitis or epidermal changes, leaving the skin protected. A product to treasure and always have at home!


Nuxe is a brand founded by Aliza Jabès when, in 1990, she acquired a small Parisian formulation laboratory. In less than 30 years, Nuxe has become an internationally known brand, present in about 60 countries. The brand’s products combine knowledge of science, nature and the senses, for a unique experience of beauty.

Nuxe Huile Prodigieuse Dry Oil represents the brand’s philosophy to perfection, since it combines innovative effects as a pollution shield, with the nature of its oils and an appeal to the senses due to its texture and scent. It nourishes and beautifies the face, hair, and body and can be found in different versions with new scents. Give it a try for a truly sensory experience! The skin will feel soft and silky.